Fortrolighedspolitik hos PDL Center
About data processing on our website
PDL Midco AB (hereinafter “PDL Center”, “we”, “us”) collects only the personal data necessary for the implementation of booking, purchase and order on our website.
Our website can generally be used without the provision of personal data, although personal data can be processed when the website is used, where it is usually not possible to assign and connect with a natural person.
We use services on our website from various providers to optimize the website and measure and optimize advertising campaigns that are carried out or ordered by us in connection with direct marketing.
When you use certain features or services offered on this website, such as subscribing to our newsletter or sending application documents digitally, personal data will also be processed by us or ordered services and / or service providers.
In addition, in accordance with Article 6f EU GDPR, we may send you information messages for similar goods and services if you purchase goods from us or use services to inform you of our offer and keep you informed. You can object to this at any time without any costs other than the transfer costs according to the basic tariffs.
To protect your personal data when you use our website, we use TLS / SSL encryption throughout the website.
The processing of personal data at the PDL Center always takes place in accordance with the European General Data Protection Regulation (EU-GDPR), as well as all federal and state-specific data protection regulations.
Further detailed information about the processing of personal data at PDL Center, its type, purpose and scope, as well as information about the services and service providers used can be found in the following data protection statement.
DATA PROTECTION / WEBSITE PROCESSING IS THE COMPANY
PDL Midco AB
115 28 Stockholm, Sweden
Processing of your personal data within the framework of the services we provide
We process personal data that we request from you or that you provide to us to answer your request, give you an offer or process your booking. Affected persons are stakeholder partners, companies and contractual partners. The purpose of processing is the processing of contract services, communication, and answering contact requests and office and organizational procedures.
Unless otherwise stated in the additional information in this privacy statement, the processing of your information and its transfer to third parties is limited to the information required to respond to your requests and / or to fulfill the agreed contract, to protect our rights and to to meet legal requirements. Obligations are necessary and appropriate.
Relevant personal data are:
- Booking data (eg names and addresses)
- Payment details (eg bank details and invoices)
- Contact details (eg e-mail address, telephone number and postal address)
- Contract information (eg subject to the contract and duration of the contract)
The legal basis for data processing is Art. 6 l lit. b GDPR, performance of the contract or performance of pre-contract.
We delete your personal data when we no longer need them, ie after the contractual relationship between us has ended, or after our legitimate interest in the further processing of the data has ceased, or if you ask us to delete them. Particularly mandatory statutory legal provisions are not affected. In the same way, it may be necessary to process your personal data until these deadlines have expired in order to assert, exercise or defend legal claims from contractual relationships or to protect the rights of another natural or legal person. We will then delete the personal data required for this after these deadlines have expired. However, until these deadlines have expired, we limit the processing of this information to these purposes.
LEGAL BASIS FOR PROCESSING PERSONAL DATA
For the processing of personal data on our website, we rely in particular on the following legal grounds, unless otherwise stated:
Using web usage analysis, conversion tracking for ad campaigns, creating user profiles for personal advertising, we have a legitimate interest (1 acc. Art. 6 para. Lit. F GDPR) in the implementation of direct marketing to increase sales of bookings on our website and for to measure the success of advertising campaigns conducted or commissioned by us.
You give us your consent (in accordance with Art. 6 Para. 1 lit. a GDPR) to receive our newsletter using the “opt-in” procedure. The permission to send email marketing to customers is Art. 6 para. 1 lit. f GDPR.
When you create a customer account, personal data is processed within the framework of pre-contractual measures (in accordance with Article 6, paragraph 1 lit. b GDPR) is processed.
The processing of personal data in respect of online payment methods is based primarily on the performance of the agreement (according to Article 6 Para 1 b GDPR). With regard to address checks, we have a legitimate interest (in accordance with Art. 6 Para 1 lit. f GDPR) of reducing costs through incomplete delivery addresses and of preventing fraud and abuse.
ACCESS TO THE SITE – PROCESSING OF PERSONAL DATA AND TYPE AND PURPOSE OF USE
When you visit our website, you transfer data to our web server via your browser (for technical reasons). The following data is processed in the server log files during an ongoing connection for communication between your browser and our web server:
- The page from which the file was requested – referral URL
- The name of the file
- Date and time of request
- A description of the type of browser / browser version and operating system used
- The IP address of the requested computer
- Access status (file uploaded, file not found, etc.)
- Amount of data transferred
For technical reasons (while linking to the website) this information is stored for a short time. It is not possible for us to draw conclusions about individuals based on this information. The IP addresses are deleted or anonymised no later than after 7 days. The information is evaluated exclusively for internal purposes and does not allow us to draw any conclusions about you as a person. A comparison with other databases does not take place.
The mentioned data are processed for the following purposes:
- Ensure a correct and smooth connection to the website
- Ensure convenient use of the website
- Evaluation of system security and stability
The legal basis for data processing is Art. 6 para. 1 opinions 1 lit. f GDPR. The legitimate interest follows from the purposes of data collection stated above. Under no circumstances do we use the information collected for the purpose of drawing conclusions about you personally. You can visit the website without leaving any personal information.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer. Each browser handles the cookie settings in different ways. How you can deactivate cookies or change settings is described in the help menu in your browser (see also technical information at the end of this data protection statement).
SUBSCRIPTION TO OUR NEWSLETTER PERSONALIZED EMAIL ADVERTISING
With your consent, you have the opportunity to subscribe to our e-mail newsletter on our website. By subscribing to the free newsletter, you will be regularly informed about new activities, valuable tips and news as well as exclusive offers. When you order our newsletter, your name, e-mail address and which paddle activities you are particularly interested in are saved. Subscribers to our newsletter will be regularly informed via e-mail about offers and special offers from PDL Center. After signing up for our newsletter, you will receive a one-time confirmation email. To complete the registration for the newsletter, it is necessary to confirm this with a so-called “double opt-in procedure”. We use your personal information, which is processed as part of the newsletter subscription, exclusively for our advertising purposes.
The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes saving time for both registration and confirmation, as well as the IP address. In order to design our newsletters based on your interests in various paddle activities and personal paddle recommendations, we use a newsletter marketing system for personalized marketing messages. User profiles can be pseudonymized or anonymized for personal paddle recommendations. There is no link to your customer profile.
The operator of the marketing system for newsletters used is: Rule Communication – Nordic AB, Kammakargatan 48, 111 60 Stockholm, Stockholm County, Sweden.
Subscription to our newsletter can be canceled at any time and the consent for further use of your personal information for the newsletter sending and newsletter advertising can be revoked for the future. For this revocation (“opt-out”) and thus also cancellation of our newsletter, you will find a corresponding hyperlink in each newsletter that is marked with “Unsubscribe from our mailings”.
The newsletter is sent out based on their consent according to Art. 6 para. 1 lit. a. GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and users’ expectations for information about our products.
GOOGLE TAG MANAGER – GOOGLE ANALYTICS
This website uses Google Tag Manager. This service allows site tags to be managed via an interface. Google Tag Manager only implements tags. This means: no cookies are used and no personal data is registered. Google Tag Manager triggers other tags, which in turn can collect data. However, Google Tag Manager does not have access to this data. If a deactivation has been performed at the domain or cookie level, it will remain active for all tracking tags, insofar as they have been implemented with Google Tag Manager.
We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. With your consent (Art 6 I S 1 lit a GDPR), Google Analytics may use so-called “cookies”. Cookies are small text files that are stored on your computer and that enable an analysis of the use of the website through pseudonymized user profiles. The information generated by cookies about your use of this website, such as browser type / version, operating system used, reference URL, the host name of the access computer (IP address) and the time of the server request is transferred to a Google server and processed there. Google may also use other technologies such as tracking pixels to analyze the use of the website.
On behalf of the operator of this website, Google will use this information to evaluate the use of the website, compile reports and website activity and provide other services related to website activity and internet use, such as market research and needs-based web design. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other Google data. The IP addresses are anonymised so that an assignment is not possible (IP masking).
You can prevent the storage of cookies by setting browser software accordingly. You may also prevent Google from collecting data generated by cookies and related to your use of the website (including your IP address) and from processing this data by clicking on the following link (https://tools.google.com/dlpage/gaoptout) download and install the available browser plug-in, which prevents the collection of data from Google Analytics.
You can find more information about data protection on Google here: https://policies.google.com/privacy or at https://support.google.com/analytics/answer/6004245.
GOOGLE ADS CONVERSION TRACKING AND ADS REMARKETING
We use Google Ads to draw attention to our attractive offers using advertising material (so-called Google Remarketing) on external websites. We can, in relation to the advertising campaign’s data, determine how successful the individual advertising campaigns are. We are interested in showing ads that are of interest to you, to make our site more interesting to you and to achieve fair compensation of advertising costs (Art 6 I S 1 lit f GDPR).
This advertising material is provided by Google through the so-called “AdServer”. To do this, we use AdServerCookies, which can be measured with certain parameters to measure success, such as ad performance or clicks by the user. If you access our website via a Google ad, Google Ads stores a cookie on your computer. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The analytics values for this cookie are usually the unique cookie ID, the number of ad impressions per placement (frequency), most recent impression (relevant for post-conversion conversions) and opt-out information (indicating that the user no longer wants to be addressed).
These cookies enable Google to recognize your browser. If a user visits certain pages on an Ads customer’s website and the cookie stored on their computer has not yet expired, Google and the customer may recognize that the user clicked on the ad and was redirected to that page. Another cookie is assigned to each Ads customer. Cookies can therefore not be tracked via Ads customers’ websites. We do not collect or process any personal information in the above advertising actions. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further information from the use of the advertising material; in particular, we can not identify users based on this information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration, Google receives the information that you have accessed the corresponding part of our website or that you has clicked on our ad. If you are registered with a Google service, Google may assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it.
You can prevent participation in this tracking process in various ways:
- By setting your browser software accordingly, in particular by disabling third-party cookies, you will not receive any ads from third-party providers;
- By setting up custom advertising on Google at https://adssettings.google.de/anonymous
- By setting up a browser plug-in for permanent deactivation in your browser at the link https://support.google.com/ads/answer/7395996. We would like to point out that in this case there is a risk that you may not be able to use all the features of this offer to the full.
This site integrates Google Maps, a map service from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), to display an interactive map and create route maps. The legal basis for treatment derives from Art 6 I lit f GDPR due to our legitimate interests in the presentation of our site.
By using Google Maps, information about your use of this website (including your IP address) can be transmitted to a Google server and stored there. Google may transfer the information obtained through Maps to third parties if required by law or if third parties process this information on behalf of Google.
You can also change the loading of Google’s plugins in your data protection settings at https://myaccount.google.com/intro.
PRESENCE ON SOCIAL MEDIA
We run an online presence in social networks for advertising purposes (Art 6 I S 1 lit f GDPR). We would like to point out that you use the social services and their functions at your own risk. This applies in particular to the use of interactive functions (eg sharing and grading).
If you visit us on social media, personal data will be collected and processed by the respective supplier for advertising and market research purposes. As a rule, usage profiles are also created here. This is especially the case if you are a member of each platform and are logged in to it. The usage profiles can be used by the suppliers to show you interest-based advertising. To prevent social media operators from collecting information about you during your visit to our website, you should log out of the respective social media before you start visiting our website and delete any existing social media cookies from your browser.
Data protection message – online presence on Facebook / Instagram
Products included are all Facebook products, Facebook pages and Page Insights. Facebook products include Facebook itself (including the Facebook mobile app and in-app browser), Messenger, Instagram (including apps like Direct and Boomerang), Portal-tagged devices, Bonfire, Facebook Mentions, Facebook Shops, Spark AR Studio, Audience Network, NPE Team Apps and all other features, apps, technologies, software products, products or services offered by Facebook, Inc. or Facebook Ireland Limited. In addition, Facebook’s business tools are also among the Facebook products.
For the use of some Facebook products (so-called “Facebook Business Tools”) and associated data processing, the additional agreement between us and Facebook as jointly responsible according to nature. 26 GDPR, which can be found at https://www.facebook.com/legal/controller_addendum.
Furthermore, we have agreed between the parties that Facebook is responsible for enabling the rights of the data subjects in accordance with Articles 15-20 of GDPRed for the personal data stored by Facebook after joint treatment.
Data processing conditions on Facebook
We expressly point out that the use of certain Facebook products may involve the transfer of personal information to Facebook. In view of the circumstances, Facebook Ireland Limited may also transfer EU data to Facebook Inc. in the United States for storage and further processing. By using Facebook’s products, the user approves Facebook’s data processing terms. You can find these at https://www.facebook.com/legal/terms/dataprocessing/update.
You can find the Facebook EU data transfer extension at https://www.facebook.com/legal/EU_data_transfer_addendum.
Facebook’s data policy is available at https://www.facebook.com/about/privacy/ – Instagram’s data policy is available at https://help.instagram.com/519522125107875.
Information about cookies and other storage technology on Facebook is available at https://www.facebook.com/policies/cookies/.
You can see Facebook’s data security conditions at på https://www.facebook.com/legal/terms/data_security_terms.
You can contact Facebook’s Data Protection Officer at https://www.facebook.com/help/contact/540977946302970.
More information about Page Insights data
Facebook provides us with so-called page insights for the Facebook page. Insights data is aggregated data that gives us information about how users interact with the Facebook page. The legal basis for data processing is Art. 6, paragraph I, p. 1 lit. f GDPR, the protection of our legitimate interests in an optimized website and effective communication with users.
The data processing takes place due to an agreement between the jointly responsible parties according to art. 26 GDPR, as you can see at https://www.facebook.com/legal/terms/page_controller_addendum.
Additional information about the page’s Facebook insight data is available here https://www.facebook.com/legal/terms/information_about_page_insights_data och https://www.facebook.com/help/instagram/155833707900388.
DATA PROCESSING WHEN COMMUNICATION GOES VIA FACEBOOK PRODUCTS
We collect personal information when you contact us e.g. via the contact form or Messenger. This information is stored and used solely for the purpose of answering your request or to establish contact and associated technical administration. The legal basis for the processing of data, our legitimate interest in answering your request is in accordance with Art. 6, paragraph I, p. 1 lit. f GDPR. Your information will be deleted after your request has been processed, provided there are no statutory storage requirements.
Facebook and we have agreed that Facebook is primarily responsible for providing you with information about the joint processing and for you to be able to exercise your rights under the GDPR. According to the GDPR, you have the right to information, correction, transferability and deletion of your data, as well as to object to the processing of your data and to restrict the processing. You can find out more about these rights in your Facebook settings. For further information about your rights, see also under “The data subject’s rights” in this privacy statement.
We and Facebook have agreed that the Irish Data Protection Commission will be the primary authority in overseeing the processing under joint responsibility. You have the right to lodge a complaint with the Irish Data Protection Commission (see www.dataprotection.ie) or with your local regulatory authority.
THE RIGHT TO OBJECT TO ADVERTISING
You can object to the processing of your data for advertising purposes on Facebook at any time by changing your settings for ads in your Facebook user account at https://www.facebook.com/settings?tab=ads.
LEGAL BASIS FOR OPERATING THE FACEBOOK PAGE / INSTAGRAM AND PROCESSING PERSONAL DATA ON ACCESS
We run the Facebook / Instagram page for advertising purposes for our goods and services. The processing of personal data takes place on the basis of Art. 6 I S 1 lit f GDPR.
SOCIAL MEDIA PLUGINS
The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the GDPR. The responsibility for the data protection compatible operations must be guaranteed by the respective supplier.
We would like to point out that you use the social services offered and their functions at your own risk. This applies in particular to the use of interactive functions (eg sharing and grading).
To prevent the social media operator from collecting information about you during your visit to our website, you should log out of the respective social media before visiting our website and delete any existing social media cookies from your browser.
We have integrated components in the social network “Facebook” on our website. The operator of the service is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland is responsible for the processing of personal data of users in the European Union.
By using the Facebook Website Custom Audience, the information collected by Facebook can be used for personal advertising on Facebook. If you are a Facebook user, you can change the general settings in the settings for your Facebook account https://www.facebook.com/ads/preferences/edit/ and here https://www.facebook.com/ads/ settings for ads for your Facebook account and also object to use-based advertising on and through Facebook.
Likewise, users of Facebook, ie also people who are not users of Facebook, can object to Facebook processing personal data for interest-based advertising here: http://www.youronlinechoices.eu/
You can also find more comprehensive information about Facebook’s data protection regulations here: https://www.facebook.com/privacy/explanation.
We use the SSL (Secure Socket Layer) method for encryption on our website. You can see if an individual page on our website is transmitted in encrypted form by the closed display of the key or lock symbol in the upper status bar of your browser.
We also use appropriate technical and organizational security measures to protect your data against unintentional or intentional tampering, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in step with technological development.
PROCESSING / TRANSFER OF DATA
A transfer of your personal data to third parties for purposes other than those listed above or below does not take place. We only pass on your personal information to third parties if:
- You have given your express consent in accordance with Art. 6 Para. 1 S. 1 lit.
- This is legally allowed and according to art. Species. 6 Para. 1 S. 1 lit. b GDPR for the fulfillment of contractual conditions that are necessary to implement pre-contractual measures with you
- In the event that there is a legal obligation for us to pass on under 6 Para. 1 S. 1 lit. c GDPR,
- The processing according to Art. 6 Para. 1 S. 1 lit. when the person in question is a child.
You have the right:
- To request information about your personal data processed by us in accordance with Art. 15 GDPR.
- In accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete personal data stored by us;
- To request deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless processing to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims is required;
- To request a restriction on the processing of your personal data in accordance with Art. 18 GDPR, insofar as the accuracy of the information is questioned by you, the processing is illegal, but you refuse to delete it and we no longer need the information, but you need it to assert it, Need to exercise or defend legal claims or you have objected to treatment in accordance with Art. 21 GDPR;
- In accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, plain and machine-readable format or to request a transfer to another responsible person;
- To revoke your once given consent to us at any time in accordance with Art. 7 paragraph. 3 GDPR. As a result, we may no longer continue data processing based on this consent in the future;
- To complain to a supervisory authority according to Art. 77 GDPR if you believe that the processing of your personal data violates the GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or work or our head office.
THE RIGHT TO OBJECT
You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, which is based on Article 6 (1) (e) or (f). We will no longer process your personal data after objection unless we can prove compelling reasons worthy of protection for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. If you want to exercise your right of objection, an email to us is sufficient.
MODIFICATION OF THIS DATA PROTECTION DECLARATION
Due to the further development of our website and offers on it or due to changed legal or official requirements, it may be necessary to change this data protection statement in accordance with current data protection regulations.
Status: February 2022
TECHNICAL INFORMATION ABOUT DISABLING COOKIES – INSTRUCTIONS
- Internet Explorer: https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/block-websites-storing-cookies-site-data-firefox
- Google Chrome: https://support.google.com/accounts/answer/61416
- Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Opera: https://www.opera.com/use-cases/clean-browser-and-remove-trackers